Writer: Abid Hasan - Tuesday, Feb 03,2015 8:30 AM
Prasar Bharati Chief Executive Officer (CEO) Jawhar Sircar spoke on profitability in news business, in-depth journalism and the impact of digitisation at exchange4media's NewsNext 2015 conference.
Sircar said volatility, uncertainty, complexity and ambiguity or 'VUCA' would lead the world in the 21st century. "There is no set path in the TV industry and the primary reason for VUCA is TRP," he said.
He compared TRP with a carnivorous animal. Sircar said, "This animal blackmails everyone. At present, it is monopolising in India, but this monopoly will end shortly. Soon, we will get a more transparent industry lead body."
He added that the game of television rating points (TRP) was becoming controversial with each passing year.
Sircar also took a dig at in-depth journalism in print and television media. He pointed out how non-researched content was being carried by both the print and TV industry. He also talked about the digitisation of news, saying that now-a-days readers looked for a story on web.