Courtesy: www.bestmediainfo.com
The radio station helped reunite several people separated from their families during the devastating floods
BestMediaInfo Bureau | Mumbai | September 24, 2014
Since the time private FM radio stations mushroomed across the length and breadth of the country, detractors have had more than one reason to dismiss it as yet another entertainment platform that is all gloss and no glory.
But young Gul and Manasha will always remember radio as that uncredited sidekick which played a pivotal role in their lives. Stuck in the devastating floods of Jammu & Kashmir, when Manasha got separated from her younger sister Gul and her family, she found an unlikely saviour in the team of Fever 104 FM. Their whereabouts were relayed to the Western Air Command PRO by the radio station, and, in a few hours, Manasha was reunited with her family.
The story of Gul and Manasha is a testimony that when a radio station decides to swim against the current and do what is intrinsic to its DNA – be a medium of mass communication – it brings about a change that was not fathomed, even by the most dedicated loyalists of the medium.
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