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Tuesday, September 9, 2014

"Digitisation has increased choices but reduced affordability": Sevanti Ninan

Courtesy:  www.afaqs.com

By Sohini Sen, afaqs!, Mumbai, September 08, 2014



Sevanti Ninan shares the findings of a study about how digitization affected the rural poor in five states.
If there were one underlying topic for this year's TV.NXT 2014, it would have to be digitisation. And yet, while speakers and delegates discussed monetisation and the way forward for broadcasters, producers and distributors, one part was being overlooked. Sevanti Ninan's session on 'digitisation and the demand for it at the bottom of the pyramid' provided the missing link.



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