Deutsche Welle deal gives DD access to 120 million homes abroad: Jawhar Sircar

Courtesy:  www.business-standard.com

Interview with Chief Executive Officer, Prasar Bharati Corporation

Vanita Kohli-Khandekar  August 12, 2014 Last Updated at 00:43 IST

China has CCTV, the UK has BBC, Japan has NHK World and Qatar has Al Jazeera. India's Doordarshan, however, has never stepped abroad, despite being a tax-funded broadcaster. Earlier this month, the Rs 1,553-crore Prasar Bharati Corporation, which runs DD and All India Radio, signed a memorandum of understanding with Deutsche Welle (DW), Germany's public service broadcaster, for the distribution of the DD India channel on the Hotbird-13B satellite. The reciprocal distribution of DW-TV will be on Doordarshan's Free Dish. Vanita Kohli-Khandekar speaks toJawhar Sircar, chief executive of Prasar Bharati, on what the move means. Edited excerpts:

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