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Wednesday, July 30, 2014

I&B evaluating relevance of Prasar Bharati


Posted on: 28/07/2014 01:15 PM   TelevisionPost Team



MUMBAI: While Information and Broadcasting (I&B) Minister Prakash Javadekar has been stressing his agenda of making public broadcasters Doordarshan and All India Radio (AIR) the preferred choice for masses, the government on the other hand has started evaluating the relevance of Prasar Bharati. Prasar Bharati has become a black hole in terms of investments made by the government. Doordarshan, in particular, has been unable to compete with the private satellite broadcasters in terms of audiences and revenues. The BJP-led government is evaluating if it is necessary to continue with the statutory body as it has become a 'white elephant' of sorts over the years, according to a report in The Indian Express.



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