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Friday, May 30, 2014

What’s ailing India’s public broadcaster?

Source: live mint | Mrinal Pande
First Published : Friday, 
30th May, 2014

Once the cradle of best minds, Prasar Bharati is trapped in legislation and its failure to deliver powerful content

What's ailing India's public broadcaster?
India's public broadcasters must meet the challenge of attracting and retaining the attention of a young public

India is a nation abuzz today with unbridled discussions about everything. After years it is as if the dams are bursting and stormy, powerful torrents of words are flooding everything. The private media is in its element—endless, indefatigable, fierce, frantic. And questions are being repeatedly asked, among other things, about the steady decline of India's public broadcaster.

What's it exactly that, over the years, has reduced Prasar Bharati Corporation, India's public broadcaster, to a sad and confused hybrid with a permanent bipolar problem?
The Prasar Bharati was created in 1997, when the then Janata Dal government chose to hive off both Akashvani and Doordarshan from the ministry of information and broadcasting and put them under an autonomous corporation.

Several governments have come and gone since, and...........

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