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Monday, November 25, 2013

DD Direct+ freshens up as FREEDISH

Source: Indiantelevision.com | By Seema Singh
23 November 2013

MUMBAI:  Direct to home TV (DTH) subscribers are in for a bonanza. And it's coming courtesy the government-owned Doordarshan which has rechristened its free DTH service DD Direct+ as FREEDISH. Not just that. It is all set to get a makeover à la its private sector DTH cousins and launch snazzy call centres. There's more: a new package of 120 channels which will require activation of a new range of consumer set top boxes (STBs) is being introduced.

DD sources say that the work contract for the same has already been finalised and the equipment is currently being shipped. "We currently have 17 million active subscribers and expect to add a million subscribers per month once we start the 120 channel STB service," says a DD official.
The pubcasters' current 59 channel STBs cost Rs 1200,................

Read more at http://www.indiantelevision.com/digital/y2k13/nov/novdig55.php 
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