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Wednesday, October 9, 2013

Akashvani gets mobile-friendly, reaches out to youth

Source: post.jagran.com | 08 Oct 2013, 03:27 PM

AIR has notched up 500,000 subscribers in the one month since it launched its free SMS news alerts September 9, said Archana Datta, AIR director general (news). The news alert, with usually three main news headlines of the day, including international and sports news, comes thrice a day along with a public utility message.

 "The SMS service is very popular, we get requests everyday to increase frequency. Now it is three times a day. We will increase the frequency depending on revenue generation," Datta said in an interview. She said AIR, also known as Akashvani, is hoping to get more requests from ministries to carry service messages on the SMS alert. "While the SMS service is free, every message costs some amount. We are not putting any burden on......................

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