Source: Times of India | Biju Babu Cyriac, TNN Sep 1, 2013, 01.08AM IST
BANGALORE: The exploits of Wayne Rooney,Robin van Persie and Luiz Suarez and other stars of the English Premiership could soon be broadcast live on a radio near you. In an effort to get Indianfootball fans hooked to the EPL, a London-based Indian company — Indian Football Evolution (known as Kshatriya Sports in India) — entered into a sales agreement with talkSPORT, global audio partner of the EPL, for broadcast services in India,Nepal, Sri Lanka, Bangladesh and Maldives.
"We are in talks with All India Radio to broadcast the EPL live and they have accepted it. If everything goes according to plan, we are hoping to launch the live services go live with theManchester derby between United and City on September 22," a top Indian Football Evolution official told TOI.
Initially only in English, there are plans to later have the commentary in Hindi too. The broadcast, in all likelihood, would be on FM Rainbow.
"We are looking at getting the masses hooked to football and are looking at pan-India coverage. There will also be special shows during half-time which will engage the listeners from the subcontinent. We may also consider Hindi commentary if the market response is good as we have more than 250 million football fans in the country. We have also bagged the rights to market FA Cup and League Cup. We are also keen on partnership with India's top FM radio channels as well," the official added.
Link: http://articles.timesofindia.indiatimes.com/2013-09-01/top-stories/41662227_1_india-radio-fm-rainbow-epl
BANGALORE: The exploits of Wayne Rooney,Robin van Persie and Luiz Suarez and other stars of the English Premiership could soon be broadcast live on a radio near you. In an effort to get Indianfootball fans hooked to the EPL, a London-based Indian company — Indian Football Evolution (known as Kshatriya Sports in India) — entered into a sales agreement with talkSPORT, global audio partner of the EPL, for broadcast services in India,Nepal, Sri Lanka, Bangladesh and Maldives.
"We are in talks with All India Radio to broadcast the EPL live and they have accepted it. If everything goes according to plan, we are hoping to launch the live services go live with theManchester derby between United and City on September 22," a top Indian Football Evolution official told TOI.
Initially only in English, there are plans to later have the commentary in Hindi too. The broadcast, in all likelihood, would be on FM Rainbow.
"We are looking at getting the masses hooked to football and are looking at pan-India coverage. There will also be special shows during half-time which will engage the listeners from the subcontinent. We may also consider Hindi commentary if the market response is good as we have more than 250 million football fans in the country. We have also bagged the rights to market FA Cup and League Cup. We are also keen on partnership with India's top FM radio channels as well," the official added.
Link: http://articles.timesofindia.indiatimes.com/2013-09-01/top-stories/41662227_1_india-radio-fm-rainbow-epl
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