Source: Business Line | PTI
Prasar Bharati took this decision after conducting profitable experiments in content and revenue sharing with private channels like Star Plus for 'Satyamev Jayate'
NEW DELHI, SEPT 27:
Viewers of Doordarshan, which has struggled to get top quality programmes, can now look forward to mega budget productions as the public broadcaster has decided to share revenue with producers if they provide superior content.
As part the new strategy, Doordarshan has decided to air big-budget programmes for which producers can also bring advertisers or enter into arrangement with private channels for jointly telecasting cost intensive productions.
Prasar Bharati Board has recently approved proposals which allow Doordarshan to go for Advertiser Funded Programmes (AFPs) and other models of content sourcing like revenue sharing with producers along with simulcasting with private channels, senior officials said.
Under the revenue sharing mode, the producer will offer the programme to Doordarshan for telecast free of cost.
However, the producer.........................
Read more at http://www.thehindubusinessline.com/news/prasar-bharti-approves-new-strategy-to-get-mega-productions-for-dd/article5174853.ece
NEW DELHI, SEPT 27:
Viewers of Doordarshan, which has struggled to get top quality programmes, can now look forward to mega budget productions as the public broadcaster has decided to share revenue with producers if they provide superior content.
As part the new strategy, Doordarshan has decided to air big-budget programmes for which producers can also bring advertisers or enter into arrangement with private channels for jointly telecasting cost intensive productions.
Prasar Bharati Board has recently approved proposals which allow Doordarshan to go for Advertiser Funded Programmes (AFPs) and other models of content sourcing like revenue sharing with producers along with simulcasting with private channels, senior officials said.
Under the revenue sharing mode, the producer will offer the programme to Doordarshan for telecast free of cost.
However, the producer.........................
Read more at http://www.thehindubusinessline.com/news/prasar-bharti-approves-new-strategy-to-get-mega-productions-for-dd/article5174853.ece
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