Source: Zeenews.com
Last Updated: Monday, September 23, 2013, 13:42
New Delhi: Doordarshan is set to discard its dowdy and boring image as a public service broadcaster, make its regional channels more attractive and entertaining, expand its reach to remote areas of the country and employ more local talent, all aided by a new study on viewership patterns.
The study, being conducted in a few cities by private group TAM Media Research, will be used by Doordarshan and even private channels to take a re-look at their plans, said Information and Broadcasting Secretary Bimal Julka.
"TAM is increasing the size of its Peoplemeter. The data will be useful for us to know which channels are being viewed. This will help Doordarshan and other channels to re-study their plans," Julka said in an interview.
A Peoplemeter is an audience measurement...............................
Read more at http://zeenews.india.com/entertainment/idiotbox/doordarshan-eyes-makeover-local-talent_143276.html
Last Updated: Monday, September 23, 2013, 13:42
New Delhi: Doordarshan is set to discard its dowdy and boring image as a public service broadcaster, make its regional channels more attractive and entertaining, expand its reach to remote areas of the country and employ more local talent, all aided by a new study on viewership patterns.
The study, being conducted in a few cities by private group TAM Media Research, will be used by Doordarshan and even private channels to take a re-look at their plans, said Information and Broadcasting Secretary Bimal Julka.
"TAM is increasing the size of its Peoplemeter. The data will be useful for us to know which channels are being viewed. This will help Doordarshan and other channels to re-study their plans," Julka said in an interview.
A Peoplemeter is an audience measurement...............................
Read more at http://zeenews.india.com/entertainment/idiotbox/doordarshan-eyes-makeover-local-talent_143276.html
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