Media is moving towards digitisation: Prasar Bharati CEO

Source: The Economic Times | Ashoke Nag, ET Bureau
Jul 27, 2013, 06.02PM IST

KOLKATA: The future of media is moving in the direction of the digital. Print, films, radio are all heading inexorably towards digitisation of their content and transmission. They would now have to chase their viewers, who are constantly on the move, rather than expect them to watch a fixed TV or sit at a PC desk.

This is what Jawhar Sircar, CEO, Prasar Bharati, told ET on a recent visit to Kolkata. "Hand-held devices (like smartphones and tablets) as the 'hard' and 'soft' ends of the new game and young Indians are not lagging behind. Like most others of their age all over the world, they have seized every new platform that the 'new media' offered as soon as they appeared, but connectivity often played spoilsport," said Sircar.

He went on to say webs and blogs, Facebook, Google Plus, Linkedin, YouTube and Twitter are now essential 'oxygen' for the youth, and "elders are also clambering on, for sheer survival".

Sircar said that "sky is the limit" for the size of the...................................................

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