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Friday, May 10, 2013

In Doordarshan, ratings infuse a lease of energy

Source: The Hindu | By Prashant Jha
New Delhi,May 10, 2013

A desktop screen open with an eye on the flurry of e-mails; signing a sheaf of papers; taking calls; fixing meetings; and attending to visitors, CEO of Prasar Bharati (PB) Jawahar Sircar defies the stereotypes — of a lazy 'sarkariyat' and bureaucratism — associated with the organisation he heads.

Mr. Sircar's energy appears to have translated into ratings for Doordarshan, where he admits, even employees were "giving up." He passes on a sheet, showing DD News as having the highest General Rating Points in three out of four recent weeks. DD National is among the top four general entertainment channels "with a fraction of the budget the big players have."

The ratings are contentious. Prasar Bharati itself filed a....................

Read more at http://www.thehindu.com/news/national/in-doordarshan-ratings-infuse-a-lease-of-energy/article4699885.ece 

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