Prasar Bharati makeover to hire established anchors

New Delhi, Jan 10 (PTI) In a bid to spruce up its content and presentation, national broadcaster Prasar Bharati has decided to hire media professionals, including recognised anchors, from open market.

Besides established anchors from private news channels, professionals in areas like new media, marketing and branding would also be recruited, official sources said.

The move forms a part of the national broadcaster's overall strategy to rebrand Doordarshan's News and Urdu channels.

Courtesy: PTI